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DATE
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SYLLABUS PER WEEK
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ASSIGNMENTS for following week
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Week 1
9/8
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Introductions
Discuss syllabus, expectations, assignments.
Getting started with social media.
Introduction to Online Media
what is encouraging growth of social media?
Brief overview of challenges: security, privacy, identity, ethics [opened]
- How it all started: evolution of web technologies – Web 3.0. Social software and collaborative software – from IMs to flashmobbing to metaverses.
- Managing your digital identity[ies]
- Watch digital identities videos
In class assignment: create a map of Web 2.0 tools that you use – digital footprints assignment
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Due next week:
- create accounts on the following: Google, Twitter , Second Life, Linkedin, delicious and Yahoo.
- Find two virtual communities -- message boards, Google or Yahoo groups, chat rooms, virtual worlds -- that you can legitimately benefit from joining and could contribute to. If you are a river rafting enthusiast, Star Trek or Jane Austen fan, wine lover, student of modern art, find groups that match your interests. You can look here for virtual community resources. When you find two communities, add links to them with a one to three sentence description here: virtual communities to join
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Week 2
9/15
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The changing role of PR and marketing
How has online participation in social media affected brand, positioning, advertising, and public relations? What role for community? We explore case studies of successes and failure in social media communications by brands. Are companies having a hard time adjusting, and if so, why?
Case Studies:
- Market research: Crowdsourcing, prosumers and ideagoras (Amanda Benker)
- Marketing: Social media outreach, branded communities and viral marketing (Ming Zhao)
- Political campaigns [Obama? What Obama did and why it mattered? Could it be replicated?]
Back-chanelling and Twittering: why twitter? Benefits, drawbacks, challenges
Twitter tools: tweetdeck, hootsuite, exporting, analyzing How those tools can enhance your strategy
[http://talkingpuffin.org/ twitter client]
identi.ca
Be careful what you tweet. BBC article
New words: influencers, infotension
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Due next week:
- Begin social media monitoring assignment
- Blog assignment
- follow influencers on Twitter: find an author, a writer, a politician and follow them.
- Wall wisher
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Week 3
9/23
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Data visualization: Mapping
Let's create a Wordle
Geospatial mapping
- Definition
- Importance
- Software
- Creating a geospatial map
New words: geospatial mapping, concept and mind mapps, crisis mappers
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Due next week:
- geospatial map assignment
- Blog
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Week 4
9/29
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How is social media changing business?
Case Studies:
- Customer Support: Brand monitoring, Get Satisfaction and Twitter (Tea Yang Kim)
- Consumer Activism: Consumer protests, anti-consumerism and green activism. (Brendan Sargent)
New words: Attention economy and the semantic web - web scraping - ARML
RSS feeds and feedreaders
Add ons
Key Questions to Keep in Mind
- What is the relationship between technological and social networks?
- What is the relationship between the architecture of a communication medium and the social, political, economic characteristics of its use?
Why are online social networks popular today and what might they mean in the future?
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Due next week:
· - Blog
· Social Media political campaign
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Week 5
10/6
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Mobile devices and the web: beyond desktop networking
Multiple uses of social networking: community, politics, collaboration, nonprofits etc.
- Vlogging – moblogging – smart mobbing
- Smart mobs. What are the upsides and downsides to smartmobbing?
Digital Storytelling
- View example videos
- What is storyboarding?
- Why is it important in creating your media strategy?
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Due next week:
· Blog
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Week 6
10/13
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Creating your own social network using ‘Grou.ps’ or Grouply.
- Tweak your social media tools and invite friends and classmates to your social network.
Bookmarking
Emerging world of social metadata/social book-marking/web annotation.
- Emerging world of social metadata/social book-marking/web annotation.
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Due next week:
· Blog
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Week 7
10/20
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Mashups AND Social media monitoring tools: postrank
Creating a TV channel online [streaming video on Qik and others]
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Due next week:
· Media strategy proposal
· Social Media Resume
· Blog
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Week 8
10/27
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Midterm presentations
· Draft of social media resume
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Due next week:
· Blog
· Video/podcasting assignment
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Week 9
11/3
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The future of influence:
- Influence as the new center of the marketing world
- How influence drives content and publishing
- The shape of the emerging reputation economy
Multiple uses of social networking: community, politics, collaboration, nonprofits etc. Citizen journalism and social graphs.
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Due next week:
· Future Trends affecting business assignment
· Blog
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Week 10
11/10
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Exploring the metaverse.
- What is out there? MMORPG and MUDs
- Rise of the Video Game [video]
- Metaverses and immersive environments – business, educational and economic potentials
- Social impact [communication tools between isolation and immersion – alone and connected]
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Due next week:
· Blog
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Week 11
11/17
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More on exploring the metaverse
Creating your online social media strategy for your business. Proposal presentation from case studies.
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Due next week:
· Digital Storytelling assignment due
· Blog
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HAPPY THANKSGIVING. NO CLASSES 24-26
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Week 12
12/1
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Economic impact [businesses, online trading etc]. How social networking is used in business. Copyright, branding and identity issues.
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Due next week:
· Blog
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Week 13
12/8
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In-class lab/assignment
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Due next week:
Finalize final projects:
· Social media resume
· Social media strategy
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Week 14
12/15
FINALS WEEK
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Final Project Presentations: present your social media strategy
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Syllabus
