WDIM 220

The changing role of PR and marketing

How has online participation in social media affected brand, positioning, advertising, and public relations? What role for community? We explore case studies of successes and failure in social media communications by brands. Are companies having a hard time adjusting, and if so, why?

Case Studies:

- Market research: Crowdsourcing, prosumers and ideagoras (Amanda Benker)
- Marketing: Social media outreach, branded communities and viral marketing (Ming Zhao)

- Political campaigns [Obama? What Obama did and why it mattered? Could it be replicated?]

Back-chanelling and Twittering: why twitter? Benefits, drawbacks, challenges
Twitter tools: tweetdeck, hootsuite, exporting, analyzing How those tools can enhance your strategy
[http://talkingpuffin.org/ twitter client]
identi.ca

Be careful what you tweet. BBC article

New words: influencers, infotension

Due next week:

- Begin social media monitoring assignment

- Blog assignment

- follow influencers on Twitter: find an author, a writer, a politician and follow them.

- Wall wisher: post new words on wall wisher link at the top menu of this site

The twitter bg image size is 959x635. However the text on the left should be written only on about 150 -200 px or else it will be hidden behind the text.