WDIM 220

How is social media changing business?

Case Studies:

- Customer Support: Brand monitoring, Get Satisfaction and Twitter (Tea Yang Kim)
- Consumer Activism: Consumer protests, anti-consumerism and green activism. (Brendan Sargent)

New words: Attention economy and the semantic web - web scraping - ARML

RSS feeds and feedreaders

Add ons

• timelines
• maps
• widgets

Key Questions to Keep in Mind

• What is the relationship between technological and social networks?
• What is the relationship between the architecture of a communication medium and the social, political, economic characteristics of its use?

Why are online social networks popular today and what might they mean in the future?

How to choose a domain name for your business:

http://www.theinternetdigest.net/articles/domain-names-tutorial.html

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Social Media Strategies:

read the following:

• Best of 2009: 24 social media experts interviewed http://twa.lk/FUPRj
• More organizations try using social media to reach volunteers, givers - Baltimore Sun http://twa.lk/DOngZ
• Ford and Pepsi raise social media stakes by sponsoring a new web-only reality show on Hulu. http://twa.lk/j6Yi4
• Social Media Strategy - The Planning Stage http://bit.ly/8mznGl

Due next week:

Assignment for week 5:

• Video: " target="_blank">The Digital [Virtual] Revolution
• Read The decade that transformed the media. Read also The Wizards of Buzz. How do the two relate? Blog about them both. Also read Social Media Strategy - The Planning Stage http://bit.ly/8mznGl
• Social Media Damage now a primary concern. How is this related to influencers? Remember in your strategy to write about 'damage control'.
  
• After you read those three, please consider beginning to write your social media strategy using those techniques. I will expect a beginning outline draft of your strategy next week.
• Twitter at minimum once a week.
• Create your 'brand': find a logo, choose colors and create your brand on both twitter and Ning.
• Remember to get the book The New Influencers because we will start the readings and blogging from it as of next week.