WDIM 220

The future of influence:

• Influence as the new center of the marketing world
• How influence drives content and publishing
• The shape of the emerging reputation economy

Multiple uses of social networking: community, politics, collaboration, nonprofits etc. Citizen journalism and social graphs.

The future of influence:

• what it is: new term definition
• view pdf graph
• Influence as the new center of the marketing world
• How influence drives content and publishing
• The shape of the emerging reputation economy

Five key trends on how influence is transforming society

Classic influentials and new influentials: The Future of Influence

How brands can influence consumer behavior Read this and blog about it. Unveiling the New Influencers

In-class assignment:

• Work in teams of two.
• Create a mindmap with the following:
  Definition of Influencers
  Old Influences / New influcencers and intersection between the two.
  How could the new influencers drive the market and influence consumer behavior?
  Measuring influence.

Due next week:

• Future Trends affecting business assignment
• Blog